Description

This black tee hits hard with a battle-worn graphic that means exactly what it says. ALPHA dominates the chest in massive, distressed white lettering, cracked and weathered like it’s been earned, not handed out, while MINDSET strikes below it in deep blood-red, bold and unapologetic.

What it means: A mindset, not a personality. Lead from the front, own your mistakes, outwork the excuses. It’s for lifters, fighters, business owners and fathers who hold themselves to a standard. Find the rest of the lineup in the Resilience and Mindset collection.

Ring-spun cotton tee, unisex fit
Printed directly onto the garment, so the graphic holds up wash after wash
Sizes XS to 4XL. 9 colors: Black, Cardinal, Dark Grey, Forest, Military Green, Asphalt, Army, Olive, Pebble
Printed to order in the U.S. Most orders arrive in 3-8 business days

Fit and care: Unisex fit. Check the size guide against a shirt you already own, and size up if you want it relaxed. Wash inside out in cold water and tumble dry low to keep the print sharp.